Understanding why visitors leave your website is vital for improving your conversion rate and customer satisfaction.
It doesn’t take a rocket scientist to understand that people leave your site when they find something missing.
There might be many reasons behind this, but visitors are more likely to leave your site because of these top 5 reasons:
1. Page takes too long to load due to too many ads and scripts on your website
You must create a dedicated landing page for your paid advertising campaigns to get the most from your ads. Sending these visitors to other pages on your site, or pages that don’t support their interests and message in the ad, will likely lead them to bounce.
Optimizing images and removing render-blocking codes are among the methods you can apply.
2. Irrelevant & Overwhelming Content
Google has made recent advancements to its search algorithm, like understanding the intent of the user, not only from keywords but also from how they’ve been phrased in Google search. This is because of new developments in their AI that enable it to analyze users’ moods and intent when they enter a query into the search box.
For example, if a user uses “How to” keywords, Google understands that the searcher is looking for an answer in the form of a guide or instructional video. Recognizing search intent allows the algorithm to serve up different types of results.
The best way to optimize for keywords and search intent is through your landing pages’ content. When people land on your site, you must have a page that speaks to them and addresses their needs.
Online readers typically do not read content entirely but scan it to find the information they want. Headings, bold text, bullet points, and pictures all catch visitors’ attention more than plain text.
Conversion rate optimization is essential for any business’s success. One of the most important aspects of conversion is formatting your content in a way that is easy for visitors to digest. Curating brief paragraphs punctuated with headings, lists and images will help engage your readers without overwhelming them.
3. No Clear Call-to-Action
The key to ‘winning over’ visitors whose eyeballs are attracted to your content through organic or paid search traffic is quickly providing them with what they’re looking for. This will maximize the chances of converting them into leads, social media followers, or customers.
When creating a call-to-action button to convert your visitors, provide brief but descriptive words and a generous offer. These buttons will help you convert those who are hesitant and on the fence:
- Make your call-to-action button color contrast
- Make your call-to-action button larger
- Apply action verbs like ‘Purchase Now’, ‘Subscribe Now’, ‘Learn More’ …
4. The Site is Not Mobile-Friendly
Mobile-friendly websites are quickly becoming the standard these days. They help visitors on mobile devices, and Google rewards them with increased search rankings.
Mobile traffic surpasses desktop, and people expect your site to load within 3 seconds. To stay ahead of the competition & offer a great user experience. It’s worth considering how you can optimize your site for faster loading times.
The page speed is Google’s latest search ranking factor.
5. Bad Design and Layout
Mobile sites need to be different than desktop sites, and once we approach the problem, we notice that it forces us to think about what is essential. We might unintentionally lose lesser-used touchpoints or design them more suitably.
Make your most important pages easily findable and present clear, enticing call-to-action buttons to mitigate your visitor’s frustration.